The Company

Signature Wines is a leading provider of partner branded, award-winning wines including Elvis Presley™ wines by Graceland ® Cellars, seven University Alumni Association brands and our own nationally-distributed brand, Blackridge Canyon brand. The Blackridge Canyon is also available for personalized (weddings and special events) and private label programs (hotels, restaurants, clubs).

Worldwide Distribution

Graceland® Cellars was established in 2003 in association with its licensor, Elvis Presley Enterprises, in Memphis, Tennessee. As a licensee, Signature Wines has the worldwide sales and marketing rights to Elvis Presley™ images for the wine category. Signature Wines markets and sells the Elvis Presley™ Graceland Cellars® brand in 47 USA states and currently exports to six (6) countries.

The Elvis Presley Brand

Today, eighty-five percent (85%) of Elvis licensing rights are owned by CKX, a publicly traded entertainment property company. Lisa Marie Presley still retains the rights to fifteen percent (15%). CKX and its affiliates now provide the financial resources to build and promote the Elvis® brand, worldwide, to its maximum. Included in their ownership portfolio are: the licensing rights to “Mohammad Ali”, 18 acres on the Las Vegas, NV strip for a destination Elvis® Resort, Hotel and Casino, proprietary rights to the IDOLS television brand, development of real estate and attraction-based projects, including Elvis Presley-themed hotels, and lounges at Graceland®.  

Celebrity Brands

Per the Nielsen Company, celebrity wines are up nearly 19% in USA grocery store sales since last year and represent nearly 1 % of total wine sales ($41.8 million). At independent and wine and spirit retailers, celebrity wines are growing at an 8% growth rate.

Grape Sourcing

The vineyards for our Graceland® Cellars’ brand are located throughout California, primarily along the picturesque central coast. A maritime climate rich with cooling breezes off the Pacific Ocean provides ideal conditions for flavor development.  Warm sunny afternoons follow cool nights, an ideal combination providing the grapes with just the right balance.

Flavor Profile

Careful handling of the grapes and limited oak cooperage result in fruit-forward, flavorful wines. The Elvis® brand is bottled in Santa Rosa (Sonoma County), California USA. Appealing to the wine savvy and novice alike, our wine making style is fruit forward and lightly oaked for easy drinking, drinkable now blend for a casual dinner or fine dining with friends.

Awards and Accolades

• Graceland® Cellars – 73 medals in 3 years
• 9 Gold Metals; 28 Silver Medals
• Wine Spectator – Dec. 2006 recognized Elvis All Shook Up as a top California Champagne (A “Best Buy with 85 points)

Elvis® Brand / Fan Statistics (A Harris Interactive Poll in 2002)

• More than 176 Mil.  Americans (61%) have in some way had their lives touched by Elvis Presley.
• 90 Mil. Americans (31%) own an Elvis Album.
• 71 Mil. Americans (24%) consider themselves Elvis Fans.
  
• 29 Mil. Americans (10%) have been to Graceland.

A Glimpse of Elvis® Publicity Today And For The Future

• Elvis on Sirius Satellite Radio 24/7
• Virtual Elvis and Celine Dion on American Idol
• Elvis Cirque du Soleil
• Priscilla Presley on Dancing With The Stars
• The ultimate Elvis Tribute Artist Contests
• 2005 “Elvis Mini Series” on CBS
• 2006 “All Shook Up” Broadway Show

The Elvis Presley™ Graceland® Cellars Brand Selections

5 core varietals; images change once per year

Elvis Presley Graceland Cellars Brand

Signature Wines bottled the first vintage of Elvis Presley Graceland Cellars wines in 2003. Launched as a tribute to the King of Rock and Roll, Graceland Cellars is committed to producing the finest California varietal wines possible for wine lovers and fans of Elvis Presley. Signature Wines has an exclusive relationship with Elvis Presley Enterprises, the exclusive holder of all rights to Elvis image and properties, including Graceland in Memphis, TN. 

And in 2004 Graceland Cellars was recognized by a very popular wine industry publication "Wine Business Monthly" with these Kudos: GRACELAND CELLARS - A WINE BUSINESS MONTHLY TOP 10 'HOTTEST SMALL WINERY BRAND OF 2004'. Interestingly, the most of the other "small" winery brands mentioned were part of major wine producers or importers.

Rock 'n' Roll Never Tasted So Good™!

This year is an anniversary year for Elvis®. It’s the 30th anniversary of his life, the 25th Anniversary of the opening of Graceland® Mansion to the public, and the 50th Anniversary of his purchase of his famed home Graceland.

To commemorate this event we launched a new Elvis varietal Stuck On You Shiraz and Elvis Always, a new numbered limited edition that follows the Elvis Presley Enterprises Annual theme.

Now wine lovers, Elvis fans and Elvis enthusiasts have new ways to celebrate the Elvis legacy.

Why Elvis Presley Wines?

ELVIS PRESLEY IS A WELL RECOGNIZED BRAND – GRACELAND CELLARS 176 M (61%) Americans have in some way had their lives touched by Elvis 29 M (10%) Americans have been to Graceland (2002 Harris Interactive Poll) 2005 “Elvis Mini Series” on CBS 2006 “All Shook Up” Broadway Show 2007-2008 Commemorates 30th Anniversary of the celebration of Elvis’ life 2007 “All Shook Up” on national tour Brand building by Signature Wines Publicity / Public Relations A Top 10 Small Winery Brand – Wine Business Monthly – Feb. 2005 Signature Wines – Named to the INC 500 list of the “Fastest Growing Companies” in 2005 and 2006. ELVIS PRESLEY WINE IS A PREMIUM WINE a. Sourced California / primarily central coast b. Bottled in Santa Rosa (Sonoma County) c. Wine profile: Appealing to the wine savvy and novice alike; Fruit forward, easy drinking, drinkable now d. Product Strate 3 core varietal; images change once per year Blue Suede Chardonnay – Early career Elvis (50s Era) Jailhouse Red Merlot – Band / Hollywood Elvis (60s Era) The King Cab – Las Vegas Elvis (70s Era) Stuck On You Shiraz – ’68 Comeback Special Elvis Imagery Blue Hawaii Riesling – Elvis had a strong fondness for Hawaii after filming “Blue Hawaii Elvis Limited Edition: Follows Elvis Presley Enterprise annual theme (2008-2009: Elvis Now-He Dared to Rock – 1.5 Napa Cab with gift box. Velvet Elvis: 1.5 L velvet label in a velvet box – only 7200 bottles made Elvis Blue Christmas: Elvis’ most popular Christmas song; Napa Cab. Elvis sparkling wine- Listed among Wine Spectator’s TOP 10 recommended sparkling wines from California and a “Top Value” wine. Elvis 3-bottle Party Pack (a great intro pack for smaller retailers and for a higher “ring’ for larger retailers) ELVIS PRESLEY WINE IS A CONSISTENT AWARD WINNER Graceland Cellars – 71 medals in 3 years 9 Gold Metals; 26 Silver Medals Wine Spectator – Dec. 2006 recognized Elvis All Shook Up as a top California Champagne (A “Best Buy with 85 points) ELVIS PRESLEY WINE IS COMPETITIVELY PRICED Premium to ultra-premium ELVIS PRESLEY WINE LENDS ITSELF TO EVENTS AND PROMOTIONS New advertising tag line – “Rock ‘N’ Roll Never Tasted So Good” Considerable number of merchandising aides and impactful display materials, including a full selection of collateral materials (sell sheets, cases cards, table tents, shelf talkers, racks, cardboard cutouts (8-10 cases for large / 4-5 cases for small) Consider “Elvis Nights” at restaurants with Elvis wine tasting and food pairing opportunities, Elvis songs, Elvis item raffles (promote a visit with Elvis and sample his wine) Casino / Gift shop opportunities

Signature Wine Brands

Signature Wines also has its own wine brands, spanning an SRP range of $8.99 (CA) to $16.99 Napa Valley in the USA. The Blackridge Canyon brand has its own distinctive, upscale and impactful label.

Blackridge Canyon is available in three varietals from select Napa Valley or California wineries.   Each varietal offered has rich fruit forward notes, silky mouth feel and extended finishes. They are smooth enough for the wine novice, yet have the depth and complexity for the wine savvy consumer.         

Current Selections 

2006 CA Chardonnay (12/750) 

2005 CA Merlot (12/750) 

2005 CA Cabernet Sauvignon (12/750) 

2006 Napa Chardonnay (12/750) 

2004 Napa Merlot (12/750) 

2005 Napa Cabernet Sauvignon (12/750) 

Each of the above varietals of Blackridge Canyon are also available as part of our private label program.